Email marketing is one of the most effective digital marketing services for businesses looking to acquire new customers, nurture leads, and increase sales.

With email open rates averaging around 21.5% and click-through rates around 2.3%, email outperforms most other digital marketing channels.

However, simply having an email list and sending promotional emails is not enough anymore. To truly see results from email marketing efforts, businesses must focus on transforming subscribers into loyal, repeat customers.

Here are some tips and strategies for using email marketing to turn subscribers into devoted brand advocates.